ToAD Update

Three weeks from today, the Tour of America’s Dairyland will come to West Bend for the first time in its history. The series will run June 17-26 and I plan to enjoy several of those dates as a spectator, but the June 20 criterium in downtown West Bend should be extra special. Back on January 20, I shared a map of the course based on the information I had at that time. The map above is the (let’s hope) final, official course. As revised, the course should prove less disruptive for downtown businesses. Savvy business owners will recognize ToAD as a huge opportunity. In particular, downtown restaurants and bars can expect big benefits. Racing will start at 12:30 p.m. and conclude at 8:30 p.m., bringing hundreds or even thousands of people into the downtown area on what otherwise might be a sleepy summer Monday.