Thursday, March 23, 2017

Bicycle Benefits

Have you heard of Bicycle Benefits? It’s a nationwide program for bicyclists that provides discounts on a huge array of products and services. You buy a lifetime membership sticker for $25, put it on your helmet, ride to your favorite local businesses and save money. The program is in its infancy here in Washington County, but it already includes Coffee Corner Bistro in Kewaskum, Coffeeville Company in Jackson, CAL Fitness in Slinger, and all of these locations in West Bend:

  • Pedal Moraine
  • Mountain Outfitters
  • Savoring Thyme
  • Laughing Mountain Gourmet Popcorn
  • The Norbert
  • West Bend Tap & Tavern
  • Toucan Custard
  • Serendipity
  • Dublin’s
  • All In Books
  • Expressions Yarn & Bead Boutique
  • Merle Norman Co.
  • A Conversation Piece
  • Jeff’s Spirits on Main
  • Cherry Pickin’s
  • Dunn Brothers Coffee

Discounts vary by location. At Pedal Moraine, for example, you can save 20% on all bike lights … and those can be expensive, so with a single purchase you might offset the cost of your lifetime membership. Check the Bicycle Benefits website for a merchant-by-merchant breakdown. Going on vacation? Use the website to identify bike-friendly businesses and give them your patronage. Bicycling and small business are essential to strong communities, and this program benefits both.

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