Presenting The 2017 Cheesehead Roubaix

You don’t have to be as badass as Nicki Lock and Jessica Helmlinger to enjoy the ride, but …

The 8th Annual Cheesehead Roubaix will begin at Newburg Fireman’s Park on Sunday, April 30, at 9 a.m.  Inspired by Spring Classics like Paris-Roubaix and the Tour of Flanders, Cheesehead Roubaix is a 63-mile ride that features almost 10 miles of dirt and gravel. The ride will test your fitness with rough road conditions and about 2,000 feet of climbing.

Cheesehead Roubaix is free of charge, but please consider making a voluntary contribution to the Newburg Fire Department to show your appreciation for the use of its facility. There will be a donations jar at the concessions stand before and after the ride. Last year we collected $1,542 and the department made an additional $472.75 in food & drink sales after the ride. Thanks for your generosity!

There will be a free, mid-ride rest stop courtesy of our friends from BELGIANWERKX. Please let us know you plan to attend so that we can ensure there’s enough food & drink at the rest stop. Join the fun at the Facebook event page, send me email or leave a comment below.

Moroder Photography will be on hand again to preserve your Cheesehead Roubaix memories. Check out these awesome images from last year!

Cheesehead Roubaix is designed for self-sufficient cyclists. The rest stop will be your only support. The ride uses only open public roads and park paths. You are responsible for your own safety and conduct, and you are expressly not exempt from Wisconsin traffic laws. Represent the sport well. Please visit the Cheesehead Roubaix website and print out your own copy of the cuesheet and map. The website also offers a data file for Garmin GPS devices.

See you on April 30!