Fitting Cheesehead Roubaix To A “T”

All along the Cheesehead Roubaix route you will find signs inspired by the roadside atmosphere of the Spring Classics in northern Europe. Some assist with wayfinding, but most are intended humorously. Of the latter, nothing has been more popular than the Contrôle Anti-Dopage signs on the bathroom doors at the rest stop in Belgium. (Don’t worry, you won’t actually be tested for performance-enhancing drugs.) I can tell you anecdotally that these signs have prompted more comments and more photos than all other signs combined.

So, in celebration of the 10th anniversary of Cheesehead Roubaix, the good folks at BELGIANWERKX have created this commemorative T-shirt:

You can buy shirts online, at the store, or at Newburg Fireman’s Park at the end of the ride on April 28. Proceeds will be donated to the all-volunteer Newburg Fire Department. Don’t miss your chance to own a piece of Cheesehead Roubaix history!